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Seahawks vs. Texas A&M


bushwacked
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Got this email today....

MEMORANDUM

 

To: Texas A&M Students, Faculty and Staff

 

Subject: 12th Man Trademark Settlement

 

I’m pleased to inform you that, after months of negotiations, the

university has reached an amicable agreement with the Seattle Seahawks

resolving the controversy regarding the use of Texas A&M’s 12th Man

trademark. Under the agreement, the university has granted the NFL team

a license to use the 12th Man trademark in a seven-state area in the

northwest that encompasses the current primary broadcast area of the

Seahawks. As is the case of all licensees, the Seattle Seahawks will

pay the university a licensing fee and will state publicly that Texas

A&M owns the 12th Man trademark each time it is used.

 

It is hard for non-Aggies—and the media—to understand the depth of what

the 12th Man reference and depiction—and the underlying tradition –

means to Texas A&M and as a result, the university was criticized for

vigorously opposing use of the trademark by the Seahawks. As you know,

the 12th Man is more than a trademark, greater than football and

certainly more than changing the course of a football game. The 12th

Man is a call to action for Aggies. It symbolizes loyalty and our

unique Aggie Spirit. It creates friendships where none existed before,

heals wounds that seemed to be beyond repair and creates a common

language that Aggies speak all over the world.

 

We had no choice but to challenge the Seattle Seahawks, just as we must

protect and defend in every way possible all of our trademarks – and

none is more crucial than that of the 12th Man because of all it means

to Aggies. We have not only protected the 12 Man trademark, but have

strengthened it for the future to ensure that others cannot

successfully challenge us.

 

Now, we are in a position to license our trademark as a means of

broadening our coverage and unquestioned ownership of the mark in both

professional and collegiate sports.

 

In the fall, you will see an unprecedented focus on our 12th Man

trademark here at Texas A&M. Our goal is to maximize the recognition

and connection to our school.

 

 

Gig Em’

 

Steven B. Moore

Chief Marketing Officer & Vice President for Communications

Edited by myhousekey
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it was equally weak for the Hawks to rip off somebody else's trademark.

 

1457952[/snapback]

 

 

 

 

I'm sure it will be the Hawks who will complain that THEY are the one's that got 'ripped off' :D

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As is the case of all licensees, the Seattle Seahawks will

pay the university a licensing fee and will state publicly that Texas

A&M owns the 12th Man trademark each time it is used.

 

Interesting how the linked article said nothing about paying a licensing fee. NWCN reported it.

 

Sounds like Mr. O'Neil's trying to sweep it under the rug...

 

The only tangible result will be that in certain instances the Seahawks will acknowledge Texas A&M's license and trademark. In that way, it's kind of like a footnote.

 

Fine job of reporting there, Danny. :D

Edited by Bill Swerski
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I'm sure it will be the Hawks who will complain that THEY are the one's that got 'ripped off'  :D

 

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:D Over, and over, and over again :D

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I'm sure it will be the Hawks who will complain that THEY are the one's that got 'ripped off'  :D

 

1458415[/snapback]

 

 

 

 

I went out to eat at a Mexican joint yesterday, and on the menu they had "menudo", which is basically tripe soup. I nodded with understanding and moved over to the combo page and ordered a taco.

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It sounds like the Aggies giged the Seagulls. It is pretty weak for the Seagulls to steal the Aggies thing.

 

The aggies in and their 12th man couldn't beat Texas.

 

The Seagulls and their 12th man couldn't beat the The only 6 time Super Bowl Winners and YOUR DADDY and their 12th, 13th, 14th, 15th, 16th, 17th, and 18th men in the not so Super Bowl.

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It sounds like the Aggies giged the Seagulls.

 

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Looks like it. Here's the Hawks' official statement...

 

KIRKLAND - Texas A&M University and the Seattle Seahawks announced that they have agreed on the scope of Seattle’s future use of the 12th Man trademark. The agreement resolves all of the issues presented in the pending lawsuit, which has been dismissed. Neither side admitted any fault or liability.

 

The Seahawks acknowledge Texas A&M’s ownership rights in the mark and will continue to use the mark under license in connection with the Seahawks’ operations, promotions and fan activities in the Pacific Northwest.

Link

 

Funny how neither the team nor that idiot at the Seattle PI bothered to mention the licensing fees. :D

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I went out to eat at a Mexican joint yesterday, and on the menu they had "menudo", which is basically tripe soup. I nodded with understanding and moved over to the combo page and ordered a taco.

 

1458585[/snapback]

 

 

 

 

:D

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