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Cardinals Stadium Naming Rights


PackerFanX
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First, they shook up the Scottsdale establishment. Now the family behind the Pink Taco restaurant chain is rattling the Arizona Cardinals' cage.

 

Would you believe Pink Taco Stadium? That's what the Morton family, famous for creating the Hard Rock Café and Morton's Steakhouse, is saying they want to name Cardinals Stadium.

 

They are offering $30 million for 10 years as evidence of their commitment and are promising to pursue an agreement with the Arizona Cardinals. advertisement

 

One problem. The Cardinals, who control the stadium's naming rights, said they want no part of that name.

 

Harry Morton, president and CEO of Pink Taco, said his group is prepared to use the $30 million as a starting point. He held a press conference Monday to announce the stadium proposal.

 

The family said it offered the Cardinals a $5 million good faith check during a meeting last week to show that they are serious about the proposal.

 

The Cardinals took the presentation as a joke and dismissed the Monday press conference by the family as a publicity stunt.

Edited by PackerFanX
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