CaptainHook Posted November 16, 2006 Share Posted November 16, 2006 Thousands of Indianapolis residents will doubtlessly do a double-take when they open the mail this week and find out that Indianapolis-based Steak n Shake restaurant is "a proud sponsor of the Dallas Cowboys." The restaurant chain said it inadvertently sent a mailer promoting its Cowboys blue-and-white, side-by-side milkshake to more than 600,000 residents in Indianapolis. The mailer was intended for the Dallas market only. Hundreds of thousands also were mailed to residents in Chicago and St. Louis. The Colts play the Cowboys in Dallas on Sunday. Steak n Shake, which is a sponsor of the Colts and the Cowboys, apologized in a news release on Wednesday. It said the mistake was a result of human error with its mailing vendor, ADVO. To try to make the best of the situation, Steak n Shake is offering dine-in customers who are wearing Colts caps or clothing a free milkshake of any flavor -- including the Colts Blue and White Side-by-Side Shake, from 10 a.m. to 10 p.m. on Sunday. from Indianapolis Star Quote Link to comment Share on other sites More sharing options...
Brentastic Posted November 16, 2006 Share Posted November 16, 2006 To try to make the best of the situation, Steak n Shake is offering dine-in customers who are wearing Colts caps or clothing a free milkshake of any flavor -- including the Colts Blue and White Side-by-Side Shake, from 10 a.m. to 10 p.m. on Sunday. Shoot, at least give em' a chili mac and a shake. Quote Link to comment Share on other sites More sharing options...
Hat Trick Posted November 16, 2006 Share Posted November 16, 2006 Quote Link to comment Share on other sites More sharing options...
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