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Ochocincos breakfast cereal


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Chad Ochocinco cereal box connects with sex line

Misprinted phone number was supposed to reach children's charity

 

By Jennifer Baker • jbaker@enquirer.com • September 30, 2010

 

CINCINNATI - The phone number printed on boxes of Chad Ochocinco Cereal meant to direct consumers to a children’s charity goes instead to an explicit phone sex line.

 

The number on boxes, 1-800-HELP-FTC, connects callers to a seductive-sounding woman’s voice and music. She teases in shocking detail and then asks for a debit or credit card number: “You must be 18 or older to get into this party, baby!”

 

A portion of proceeds from the official, limited edition cereal of the Bengals wide receiver goes to Feed The Children organization.

 

According to their website, the correct number is 1-888-HELP-FTC. A woman who answered the phone there Thursday morning declined comment and directed a reporter to the organization’s main office in Oklahoma.

 

Tara Sand of Reading said her family made the discovery Wednesday night when her sister-in-law called the number on speaker phone. The family was interested in perhaps donating to the children’s charity.

 

“That’s when we heard the lovely sex line that was on there,” Sand, 28, said sarcastically Thursday. “Needless to say, I thought she had dialed the wrong number. We quickly turned it off because our daughter, Lexi, who is 9, was looking at us with lots of questions on her face.”

 

Sand said her husband redialed the number to make sure – and came up with the sex line again. So she called her mother – and her mother said her cereal box also listed the same wrong number. “We were quite astonished,” Sand said.

 

She thinks Kroger should pull the cereal boxes from shelves until the problem is rectified. She also said she hopes this won’t negatively reflect on the Cincinnati Bengals, or Ochocinco.

 

“The thing that is most disappointing about this is nobody wants bad press,” she said. “(Ochocinco) may be a celebrity, but he’s obviously endorsing Feed the Children. I imagine he would have no idea this happened. It looks bad. It looks bad for the Bengals. It looks bad for Chad. It looks bad for Feed the Children. People calling to make a donation getting a sex line, that’s not the greatest thing in the world.”

 

The low fat, honey nut, toasted oat cereal went on sale earlier this month at the Newport Kroger store.

 

The store manager at the Newport Kroger store was horrified when an Enquirer reporter notified him of the mix-up Thursday morning.

 

“What! Are you kidding?” responded manager Eric Harmon. “We have a huge display of that.”

 

He promised to investigate.

 

• More about Ochocinco Cereal

 

Ochocinco told WCPO-TV Channel 9 Wednesday the number was clearly a mistake for which he was not responsible. He said he is confident the Pittsburgh company behind the cereal, PLB Sports, will fix the problem.

 

A woman who answered the phone at PLB Sports in Pittsburgh Thursday morning said the company is looking into the situation.

 

:wacko: Oh my.

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