What's bigleadsports?

[CaptainHook]

[tazinib1]

"This little pig cried WIIII all the way home"

[Rebellab]

Not sure, but I blocked it earlier and it is back.

[keggerz]

http://www.satellitetv-news.com/fantasy-sp...2%80%99-by-fsv/

 

Fantasy Sports Ventures To Rebrand And Launch As ‘Big Lead Sports’ by FSV

 

September 28, 2010

 

Fantasy Sports Ventures has re-branded and re-launched as “Big Lead Sports by FSV” to deliver breaking news, in-depth analysis, and exclusive features from more than 1000 independent sports journalists.

 

While FSV was founded four years ago with a focus on fantasy sports, the new branding reflects the company’s move into all areas of sports coverage, while maintaining a leadership position in fantasy sports.

 

Chris Russo FSV CEO said “We are very excited about our new brand positioning and believe that we can better serve our users, advertisers, and partner sites as Big Lead Sports. When we launched Fantasy Sports Ventures in 2006, we never expected to become a top 5 sports property or reach 15 million users. Given the growth and evolution of our business, the re-branding will help us communicate our distinctive products and leadership position to the marketplace.”

 

http://www.sportsbusinessjournal.com/article/65945

 

Big Lead represents big jump in FSV strategy

Print This Story

By ERIC FISHER

Staff writer

Published June 07, 2010 : Page 06

 

Fantasy Sports Ventures, fresh off its purchase last week of sports blog The Big Lead, is expanding its mission to go beyond simply aggregating fantasy sports news and content.

 

Three-year-old FSV had already begun to veer away from its original business model of rolling up a network of fantasy-oriented websites against which to sell advertising, having acquired more-traditional destinations such as HoopsHype.com and the battery of sites operated by Sports-Reference.com. The Big Lead purchase, however, marks a significant step toward becoming the largest digital sports media entity not controlled by a league, network or major corporation.

 

FSV already owns that title in terms of Web traffic, garnering 16.1 million unique users in April, according to comScore, fifth among sports sites. Company officials are now seeking to provide a broader swath of content and are taking aim at the sports online traffic leader, Yahoo!, which drew 34 million users in April.

The site has up to 1M unique users a month.

 

“Fantasy was very important in the beginning, and it definitely remains a key part of what we’re doing, but to take the next step, it’s important we broaden our focus,” said Chris Russo, FSV chief executive.

 

Beyond the purchase of The Big Lead, a deal pegged by industry sources in the low seven figures, FSV in recent weeks has penned affiliation deals with sports media site Fang’s Bites, golf destination Wei Under Par and Amanda Rykoff’s OCDChick.com.

 

FSV now has more than 600 sites in its network. The Big Lead joins The Huddle, KFFL, HoopsHype and the Sports-Reference sites as entities in which FSV has equity.

 

For sports bloggers, FSV’s purchase of The Big Lead marks another victory, after the acquisitions of Pro Football Talk by NBC and TrueHoop.com by ESPN. The Big Lead editor Jason McIntyre started the site four years ago, and it quickly garnered audience and industry attention for its irreverent but informed mix of sports news, commentary and humor.

 

The Big Lead generates between 500,000 and 1 million unique users a month.

 

“I definitely want to be a big part of what FSV is doing,” said McIntyre, who will remain as editor and general manager of The Big Lead. “The thought of selling definitely came after [Pro Football Talk] and TrueHoop happened, but I didn’t want to overthink it and overvalue myself, so I kept working hard and held out for the best deal, and, for me, that was definitely FSV.”

[CaP'N GRuNGe]

Just great. Now we have some Chinese company coming in and putting lead in our sports. It's bad enough when they did it to our kids toys, but messing with our sports? That's the last straw.

[Square]

Just great. Now we have some Chinese company coming in and putting lead in our sports. It's bad enough when they did it to our kids toys, but messing with our sports? That's the last straw.