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Stadium name change in Foxboro?


Bill Swerski
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I think Gillette is a big enough brand name for P&G to keep the name as Gillette Stadium. Could you see "Procter & Gamble Field", I'd be expecting to receive a free pair of rubber gloves walking through the gate.

 

Tide is a P&G brand, and I have seen a Tide car in NASCAR, but not a P&G Car.

 

On the other hand, I am sure Peyton would love to see a name change. :D

Edited by Patsfan04
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I think Gillette is a big enough brand name for P&G to keep the name as Gillette Stadium.  Could you see "Procter & Gamble Field", I'd be expecting to receive a free pair of rubber gloves walking through the gate.

 

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Uh, and you're not supposed to expect to receive a free razor when entering Gillette Stadium? :D

 

Seriously, though, I suppose that P&G could keep the Gillette name. Then again, they may decide to market something other than personal hygiene products. And who knows... maybe they'll actually do the right thing and re-name it "Patriots Stadium."

 

That brings me to the reason that I posted this in the first place: At the risk of sounding like a socialist, corporate sponsorship in sports irritates the hell out of me. The stadium names are the worst (e.g., "Network Associates Coliseum"). And a lot of these companies that purchase stadium naming rights either go under or are bought out in a short period of time. IIRC, the stadiums in Baltimore, Tennessee, and St. Louis have each changed names twice over the past five years. Hell, I don't even know what the place in Oakland is called right now. And this phenomenon goes beyond the stadium name. When you listen to a Bears game on the radio, you're not listening to "Bears Football." You're listening to "Bears Football Presented by Bank One!" :D

 

I'd like to see the NFL step in and stop this madness. IMHO, all of this corporate pandering does a lot more to diminish the integrity of the game than Edgerrin James wearing a bandana under his helmet.

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Uh, and you're not supposed to expect to receive a free razor when entering Gillette Stadium?  :D

 

Seriously, though, I suppose that P&G could keep the Gillette name.  Then again, they may decide to market something other than personal hygiene products.  And who knows... maybe they'll actually do the right thing and re-name it "Patriots Stadium."

 

That brings me to the reason that I posted this in the first place: At the risk of sounding like a socialist, corporate sponsorship in sports irritates the hell out of me.  The stadium names are the worst (e.g., "Network Associates Coliseum").  And a lot of these companies that purchase stadium naming rights either go under or are bought out in a short period of time.  IIRC, the stadiums in Baltimore, Tennessee, and St. Louis have each changed names twice over the past five years.  Hell, I don't even know what the place in Oakland is called right now.  And this phenomenon goes beyond the stadium name.  When you listen to a Bears game on the radio, you're not listening to "Bears Football."  You're listening to "Bears Football Presented by Bank One!"  :D

 

I'd like to see the NFL step in and stop this madness.  IMHO, all of this corporate pandering does a lot more to diminish the integrity of the game than Edgerrin James wearing a bandana under his helmet.

 

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I agree Bill, and I don't think just the NFL should do something I think the NCAA should knock it off as well.

 

Remember when you could watch the Orange Bowl but now you have to watch the Fed Ex Orange Bowl?

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Here's what I want to know...the corporations spend huge dough on naming rights. What are they expecting out of it? I don't go out and buy a Gilette razor because I'm a Pats fan and that's the name of their stadium. My company doesn't switch from UPS to Fed Ex because the Orange Bowl is now sponsored by Fed Ex. I don't use Bank One because that's who sponsors the Bears telecast.

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The Cincinnati Bengals play in Paul Brown Stadium

 

Mike Brown spent some amount of money just so it wouldn't end up the Proctor & Gamble Bowl or the Tid-e Bowl (go ahead, insert your 90s Bengals joke here, I can take it.) Say what you want about Mike Browns lack-of-management skill, most of it is true. But he spent a lot of money to name the stadium after his dad, an NFL legend. Pretty classy.

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Here's what I want to know...the corporations spend huge dough on naming rights.  What are they expecting out of it?  I don't go out and buy a Gilette razor because I'm a Pats fan and that's the name of their stadium.  My company doesn't switch from UPS to Fed Ex because the Orange Bowl is now sponsored by Fed Ex.  I don't use Bank One because that's who sponsors the Bears telecast.

 

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Bears: I don't use Bank One

Colts: I don't use Union Federal Bank

White Sox: U.S. Cellular is worthless outside of Chicago

Cardinals: Miller is better than Bud

 

Apparently it's not working on me, either. :D

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That brings me to the reason that I posted this in the first place: At the risk of sounding like a socialist, corporate sponsorship in sports irritates the hell out of me.  The stadium names are the worst (e.g., "Network Associates Coliseum").  And a lot of these companies that purchase stadium naming rights either go under or are bought out in a short period of time.  IIRC, the stadiums in Baltimore, Tennessee, and St. Louis have each changed names twice over the past five years.  Hell, I don't even know what the place in Oakland is called right now.  And this phenomenon goes beyond the stadium name.  When you listen to a Bears game on the radio, you're not listening to "Bears Football."  You're listening to "Bears Football Presented by Bank One!"  :D

 

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I just hate it anymore because I don't know where AllTel Field is. Or the SBC Dome. Or many others.

 

Or when an announcer comes back from a break and says "Welcome back to the Concordia blahblahblah", I have no idea where he's broadcasting from.

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Here's what I want to know...the corporations spend huge dough on naming rights.  What are they expecting out of it? 

 

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The thing is, they aren't spending THAT much money for the kind of exposure they're getting.

 

How many people drive off the interstate next to the stadium with the name and logo on it? How many people attend events in the stadium? How many people read news articles about the games being played at the venue? How many times do broadcasters say "Welcome back to..." or show the logo on the field during broadcasts? How many times does ESPN refer to the venue?

 

I don't go out and buy a Gilette razor because I'm a Pats fan and that's the name of their stadium.  My company doesn't switch from UPS to Fed Ex because the Orange Bowl is now sponsored by Fed Ex.  I don't use Bank One because that's who sponsors the Bears telecast.

 

 

The mere fact you can rattle off the names of Gillette, or UPS, or FedEx, or BankOne or whatever it may be is the whole point. Exposure, brand recognition, whatever you want to call it, it's a very big factor in people making consumer decisions. You and me might not act on it in such overt ways as switching companies because they sponser a bowl game, but we know we have options.

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Here's what I want to know...the corporations spend huge dough on naming rights.  What are they expecting out of it?  I don't go out and buy a Gilette razor because I'm a Pats fan and that's the name of their stadium.  My company doesn't switch from UPS to Fed Ex because the Orange Bowl is now sponsored by Fed Ex.  I don't use Bank One because that's who sponsors the Bears telecast.

 

676503[/snapback]

 

 

 

 

 

Bears: I don't use Bank One

Colts: I don't use Union Federal Bank

White Sox: U.S. Cellular is worthless outside of Chicago

Cardinals: Miller is better than Bud

 

Apparently it's not working on me, either.  :D

 

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Sure, but by purchasing the naming rights to the Stadium, Gillette has aligned itself with two extrmely marketable brands - the Pats and the NFL. While it may not directly convince anyone to say, "Me Pats fan, must by razor, hmmmm...." the positioning with such lucrative brands has a lot of value.

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Sure, but by purchasing the naming rights to the Stadium, Gillette has aligned itself with two extrmely marketable brands - the Pats and the NFL.  While it may not directly convince anyone to say, "Me Pats fan, must by razor, hmmmm...." the positioning with such lucrative brands has a lot of value.

 

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I can't argue with that. Just stating that it doesn't work on me in particular.

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Procter & Gamble is the mothership for such household-name products like Pampers, Charmin, Folgers, Downy, Cover Girl, Ivory, Pepto-Bismol, Vicks...

 

Gillette will most likely remain "Gillette" as it already has brand recognition in the market. Moreover, P&G would be foolish to attempt to re-name Gillette Stadium to anything P&G-related. It's the BRAND that large companies try to promote, not necessarily the company as a whole. It [the bigwigs hope] essentially becomes a commercial that seats 70,000 screaming fans. You'd be surprised how few people know "Procter & Gamble" but know all their products...

 

Unfortunately for regionalized companies like U.S. Cellular and All-Tel, they don't have a national product so their stadiums become some random, obscure name that 75% of the country could care less about.

 

I just hope that the corporate juggernaut doesn't get a hold on Wrigley Field (although that has a mild corporate reference) or Fenway... :D

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I buy HEINZ KETCHUP ... before they named the stadium, I bought it because it was better than generic -- now I buy it to irritate my wife, though that's not been as effective since her Pats slapped my STEEEEEEEELERS ... :D

 

However, I tooooo long for the days of real names ... Three Rivers ... Candlestick ... Soldier Field ... even Wrigley made sense despite its corporate ties ... It is a bit disconcerting to have the world's most megasaurus bottle of ketchup next to the scoreboard of the STEEEEEEELERS home field ... but the corporate naming horse left the barn far tooooo long ago the think it's ever getting reigned back in ...

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