It took me a week this year. I made the first call last Monday and was only offered a dicounted rate of $31.99 per month. I went ahead and cancelled it. I then send an e-mail to them later that night saying the Sunday Ticket was the only reason I have had DirecTV since 2001 and that I was thinking of cancelling all of my service and going with Xfinity, who has been hounding me lately. I got a return e-mail saying that they were very sorry that I was thinking of doing this and that were escalating my e-mail. Yesterday, I finally got another e-mail with a number to call and a pin code. She offered my the Sunday Ticket Max for half price of $40.99 for four months and a bill credit of $20 for the entire year. They then offered a free upgrade to the Genie. The only fee was a $3.00 charge for Genie service, but she said that she would give me another $10 monthly credit for the year. So I got Sunday Ticket Max and a Genie upgrade for a total of negative $160. That worked for me. First time I have every had to actually cancel it before. I was a little worried.