QUOTE (detlef @ 10/9/09 10:39am)

Do you consider Bass an IPA? Because I've always simply thought of it as a Pale Ale. Mind you, looking at their history, they do mention the extensive importation through the colonies which is how the notion of IPAs came about. That being, traditional English Ales would perish on the trip to India so they jacked up the hops (which are natural preservatives) to help the beers survive the journey.
I only bring this up because you referenced it as your benchmark for considering this beer. I couldn't help but think an American Style IPA would be a better choice as the modern IPA seems to be, largely an American thing. Enough so that even imports, like the Mikkeller guy I mentioned are making "American Style IPA" in Belgium.
At any rate, I totally hear you both with the over the top nature that some of these can have as well as the stupid names. My issue having more to do with cute plays on the word hops than anything else.
None the less, the market is correcting at least enough that reps are now making a point of saying this beer or that is not over-hopped, the same way guys started assuring me not long ago that their Aussie Shiraz wasn't blown out or their Chardonnays weren't huge oak bombs. They must be responding to something and that's likely a good thing. Glad to see that this one seems to have it all in check.
Heh, I wrote up a nice paragraph explaining the history of IPAs and then went back and read your first paragraph.

Still, it says right on the Bass label, India Pale Ale. It has been and will continue to be the benchmark for India Pale Ales since it pretty much defined the style. What we've done with that on this side of the pond, well that's a different story.
I get your point about the American IPA. I do actually have to post a correction. It seems that we categorize things far more heavily these days than I'm used to. Sigh.
ETA: Rather than change the original post, I added a comment to address my lack of proper categorization of this beer. I wonder how many people will actually read it?