Randall Posted October 5, 2007 Share Posted October 5, 2007 BERKELEY, Calif. (MarketWatch) -- It's now official that Bungie Software and Microsoft have split. Perhaps both sides are winners as a result, as Microsoft is assured of continuing the Halo video-game franchise without ill-feelings and Bungie Software can develop whatever it wants. Before Bungie was bought by Microsoft in 2000, it was a developer for the Mac and it now may want to revisit that platform. More importantly it must be eye-balling the hot and lucrative Nintendo Wii platform, with its unique controllers and adventuresome audience. You get the sense that these creative types felt they were caged animals under the Microsoft umbrella and it was hurting their creativity. While this does look like a win-win for both sides, it doesn't bode well for Microsoft management, which showed that it can't handle creative types. The rap against the company has always been that it can't really invent anything new and has to copy someone else's ideas. It's constantly chided for copying everything Apple does. This episode both reaffirms this notion while giving us insight into the reason that Microsoft is so derivative. It simply does not have the management skills to both nurture and direct creative people. LINK Quote Link to comment Share on other sites More sharing options...
Azazello1313 Posted October 5, 2007 Share Posted October 5, 2007 yeah well, apple will roast your chestnuts on an open fire. seriously, whoever wrote that article is an idiot. this is about money and market share. Quote Link to comment Share on other sites More sharing options...
AtomicCEO Posted October 5, 2007 Share Posted October 5, 2007 seriously, whoever wrote that article is an idiot. this is about money and market share. Yeah and RareWare didn't make great games until it got bought for Microsoft and subsequently put out steaming pieces of terd. Quote Link to comment Share on other sites More sharing options...
Ursa Majoris Posted October 6, 2007 Share Posted October 6, 2007 Don't know why anyone would be surprised about Microsoft being unable to innovate much any more. The defining emotion in a giant corporation's management hierarchy is fear - fear of making a "mistake" and fear of making a loss. It's true of any large corporation. Microsoft is simply going the way of IBM and Oracle. Google will follow. Quote Link to comment Share on other sites More sharing options...
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