evil_gop_liars Posted November 27, 2007 Share Posted November 27, 2007 Universal Music CEO Doug Morris Speaks, Recording Industry in Even Deeper peaches by the bucket Than We Thought When Morris is asked why the music business didn't work harder, in the early days of file-sharing, to build its own (legal) online presence, there's this exchange: "There's no one in the record industry that's a technologist," Morris explains. "That's a misconception writers make all the time, that the record industry missed this. They didn't. They just didn't know what to do. It's like if you were suddenly asked to operate on your dog to remove his kidney. What would you do?" Personally, I would hire a vet. But to Morris, even that wasn't an option. "We didn't know who to hire," he says, becoming more agitated. "I wouldn't be able to recognize a good technology person — anyone with a good bullpeaches by the bucket story would have gotten past me." Quote Link to comment Share on other sites More sharing options...
isleseeya Posted November 27, 2007 Share Posted November 27, 2007 wow ..clueless is correct And thankfully most dogs have good sound kidneys Quote Link to comment Share on other sites More sharing options...
SF409ers Posted November 27, 2007 Share Posted November 27, 2007 It is not that they missed it, they never wanted to embrace it. The majors do not like the "digital' world. They have always been in the business of manufacturing and distributing records (CD's). It was this distribution monopoly that made them a ton of money and gave them all their leverage. With the onset of the mp3 and broadband technology that monopoly started to crumble. It also led to better tracking and monitoring of unit sales which they hated as they used to derive a lot of income through "overseas" record sales. The whole "file sharing" movement could have been used to their benefit and they could have created their own tunes but they have totally missed the boat and are trying to figure out what to do next and trust me they truly have no answer. They allowed greed and the many "cogs in the chain" to ruin their business model. Quote Link to comment Share on other sites More sharing options...
Pope Flick Posted November 27, 2007 Share Posted November 27, 2007 Companies don't like decentralization. It terrifies them. Clearly, this guy is still spooked. Quote Link to comment Share on other sites More sharing options...
Trojanmojo Posted November 27, 2007 Share Posted November 27, 2007 Doug Morris is REALLY old school and a lot of these old school music biz peeps are totally clueless when it comes to new media. I head up new media marketing at a label and was also in charge of digital sales for quite a bit. Let me tell you that there reallly are folks who do embrace but it's really more the next gen of music industry professionals, not people like Doug Morris. Those guys are dinosaurs and will die out soon. Quote Link to comment Share on other sites More sharing options...
SF409ers Posted November 27, 2007 Share Posted November 27, 2007 Doug Morris is REALLY old school and a lot of these old school music biz peeps are totally clueless when it comes to new media. I head up new media marketing at a label and was also in charge of digital sales for quite a bit. Let me tell you that there reallly are folks who do embrace but it's really more the next gen of music industry professionals, not people like Doug Morris. Those guys are dinosaurs and will die out soon. This is true but it is still going to take far to long before the "next gen" has it's way. Unfortunately the "dinosaurs" still retain much power and IMO there are plenty of 40 somethings in the biz right now that are not going anywhere anytime soon and who are just as clueless. Gone are the days of record spins equating to record sales, now as I am sure you are aware, marketing and distributing music has become a "digital artform". Though I am still a big fan of mixing in some good old guerrilla marketing tactics. Quote Link to comment Share on other sites More sharing options...
AtomicCEO Posted November 28, 2007 Share Posted November 28, 2007 that is the most retarded lie I've ever read. Quote Link to comment Share on other sites More sharing options...
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