delusions of grandeur Posted January 28, 2011 Share Posted January 28, 2011 Just my two cents, but the solution seems fairly simple to me. You include Vegetarian somewhere in the description, such as been mentioned above, "Vegetarian Soy "Chicken", or something like that. I don't see how anyone would be confused or turned off by that, and it might even make vegetarians feel like you're catering towards them, rather than them having to hunt to find an acceptable dish. Those other descriptions seem far too ambiguous to where it could be easily misunderstood, or potentially even turn someone off (just think about how unappetizing the word "meat-substitute" is). But having "chicken" in quotations without adding the word vegetarian almost makes it sound like it's primarily a meat dish, just not quite "chicken". Haha, and especially considering the stereotype of the "exotic" meat that some Asians have been known to eat, I might definitely shy away from using ambiguous quotes to describe your "chicken" options. Quote Link to comment Share on other sites More sharing options...
TimC Posted January 28, 2011 Share Posted January 28, 2011 (edited) You know, this is a thought. When we started out, we had a larger menu and it was broken down into smaller categories (meat, poultry, seafood, vegetarian). When we shortened it, I got rid of the categories because I thought it looked sort of lame since some categories had like one or two things in it. I suppose I could just add "Vegetarian Entrees" category even though every other entree is lumped together. I think you should put the categories back in. On some days, because of the cholesterol meds I'm on, I'll want a nice veggie meal since meat sometimes upsets my stomach and don't want to have to jump through hoops with a waiter that may or may not know what he is talking about. I don't have time to vet a waiter on whether he knows what he's talking about or not and I end up trusting the menu. I think adding a Vegetarian Entree section is a great idea. Edited January 28, 2011 by TimC Quote Link to comment Share on other sites More sharing options...
FWmaker Posted January 28, 2011 Share Posted January 28, 2011 Chicken-styled Soy Bean? Quote Link to comment Share on other sites More sharing options...
Rovers Posted January 28, 2011 Share Posted January 28, 2011 Just my two cents, but the solution seems fairly simple to me. You include Vegetarian somewhere in the description, such as been mentioned above, "Vegetarian Soy "Chicken", or something like that. I don't see how anyone would be confused or turned off by that, and it might even make vegetarians feel like you're catering towards them, rather than them having to hunt to find an acceptable dish. Those other descriptions seem far too ambiguous to where it could be easily misunderstood, or potentially even turn someone off (just think about how unappetizing the word "meat-substitute" is). But having "chicken" in quotations without adding the word vegetarian almost makes it sound like it's primarily a meat dish, just not quite "chicken". Haha, and especially considering the stereotype of the "exotic" meat that some Asians have been known to eat, I might definitely shy away from using ambiguous quotes to describe your "chicken" options. I'm on board with this. Vegitarian soy "chicken". The veggies will know exactly what the dish is. You don't have to say fake chicken. You don't need to seperate it from the other entrees. I would suggest that any and all veggie dishes use "Vegitarian" as the first word. The veggies will consider it, the meat eaters immediately know to skip it. Keep it simple and concise, no ambiguity. Don't over think this. DoG has it right IMO. In this case does not need a cutesy name for marketing. Just say what the heck it is, up front. Quote Link to comment Share on other sites More sharing options...
Rovers Posted January 28, 2011 Share Posted January 28, 2011 The name of your establishment, Jujube is not descriptive. That's fine, but what is the trailer? Something like "An asian fusion cafe" or some such? Somehwere, you tell the customer what it is, and they know or at least have a good idea what the cuisine is, right? I think that same idea should be carried over to the names of the entrees. KISS. Communicate as simply as possible with no ambiguity right from the start. This is especially true with any kind of marketing. Quote Link to comment Share on other sites More sharing options...
FWmaker Posted January 28, 2011 Share Posted January 28, 2011 (edited) [Posted by Rovers Jan. 28, 2011 at 12:13pm] Your Huddle member name, Rovers, is not descriptive. That's fine, but what is the trailer? Something like "Drunk Semi-Crippled Jets Homer" or some such? Somewhere, you tell the readers what you are, and they know or at least have a good idea what the scoop is, right? I think that same idea should be carried over to the names of the entrees. KISS ME. Communicate as simply as possible with no ambiguity right from the start. This is especially true with any kind of marketing. +1 Edited January 28, 2011 by FWmaker Quote Link to comment Share on other sites More sharing options...
Kid Cid Posted January 28, 2011 Share Posted January 28, 2011 +1 Quote Link to comment Share on other sites More sharing options...
Azazello1313 Posted January 28, 2011 Share Posted January 28, 2011 burn Quote Link to comment Share on other sites More sharing options...
Rovers Posted January 29, 2011 Share Posted January 29, 2011 Howard... I will never say another nice thing about you... ever. BTW, here my trailer is my sig. Read and learn. You poophead. Quote Link to comment Share on other sites More sharing options...
Zooty Posted January 29, 2011 Share Posted January 29, 2011 Bean curd which doesn't exactly sound appetizing to me but some of the places near me label it as this instead of tofu (which I'm not sure is the same or not since I don't eat it) Quote Link to comment Share on other sites More sharing options...
Atlanta Cracker Posted January 29, 2011 Share Posted January 29, 2011 I say you just ditch the item from the menu and add a disclaimer to the front "We serve no vegetarian items." Seriously though, is this a popular menu item? I guess you are in the crunchy part of NC but shouldn't your main concern be pissing off a meat eater since they are much more common? As a meat eater myself, if I see something with "chicken" in the title I think it means it has chicken in it. Even if the waiter tells me this is a vegitarian item I would still think it has chicken since some vegs eat chicken or fish or eggs or really just that I don't have a clue what a vegetarian thinks is ok or not. Plus going this route you insult the vegetarians as well. To me the simplest thing, if you can't just ditch this item for meatballs or something, would be to have a vegetarian section on the menu. Then I wouldn't accidentally order it and force you into the position of asking me what else you could bring me. Quote Link to comment Share on other sites More sharing options...
Furd Posted January 31, 2011 Share Posted January 31, 2011 Calling something chicken when it isn't chicken is wrong. Putting it in quotes is . . . undesirable (IMO.) I'd just call it what it is. Something like - textured soy protein or soy protein or vegetable protein (contains soy). If you're a veggie, you know what that sh*t is. And if you want chicken, you ain't going to order it anyway. Quote Link to comment Share on other sites More sharing options...
detlef Posted January 31, 2011 Author Share Posted January 31, 2011 (edited) The name of your establishment, Jujube is not descriptive. That's fine, but what is the trailer? Something like "An asian fusion cafe" or some such? Somehwere, you tell the customer what it is, and they know or at least have a good idea what the cuisine is, right? I think that same idea should be carried over to the names of the entrees. KISS. Communicate as simply as possible with no ambiguity right from the start. This is especially true with any kind of marketing. We actually have two subtitles used at different times one is "Almost Asian", the other is "Food of Harmony" which is what Jujube means in Chinese. It's a Chinese date eaten medicinally to sooth your stomach and calm your nerves. I think, ultimately, I'm just going with "Vegetarian Soy 'Chicken'". The major problem with the vegetarian section is there are a bunch of vegetarian dishes in the dumpling and appetizer section as well, so I'd need to break these out as well. Further, on the lunch menu, it's an option as filling for the Vietnamese Sammys as well as a topping for the noodle salad. The menu would just end up being a cluster-cufk if I broke all these dishes out. It would be one thing if it was just the entrees, but it's not. And here's another reason that may be a bit strange but I can't get it out of my mind. Not only do we have a lot of vegetarians in my market, but they're a damned proud batch of people. I can honestly imagine actually taking grief for putting these all in their own section because some d-bag will think that they're being singled out. "You don't have a seafood section, why do you have a vegetarian section?" Lame? Yes, but I can already hear the whining. As for any confusion about "Vegetarian Soy 'Chicken'" do to the fact that some people consider it a vegetarian diet even if you eat chicken, I think I'll take that chance. Mostly because that just seems like too bizarre a connection. I mean, why would you say Vegetarian Soy "Chicken" if you simply meant "Chicken". On that subject, Why the hell does anyone consider a diet that includes chicken "vegetarian"? They're animals. Same with fish. I've never understood that. None the less, whenever anyone calls about our vegetarian options, I always have to ask them to define what they're version of vegetarian includes. Edited January 31, 2011 by detlef Quote Link to comment Share on other sites More sharing options...
Bier Meister Posted January 31, 2011 Share Posted January 31, 2011 instead of a veg section ........ back to a symbol to denote a veggie dish? Quote Link to comment Share on other sites More sharing options...
KnightsOfKnee Posted January 31, 2011 Share Posted January 31, 2011 instead of a veg section ........ back to a symbol to denote a veggie dish? this. a small v next to each item. being chinese inspired, I can envision a dish w/ pepper pics, *'s for msg or some such, and v's. may need to include magnifying glass with chopsticks. Quote Link to comment Share on other sites More sharing options...
TimC Posted February 2, 2011 Share Posted February 2, 2011 http://i14.photobucket.com/albums/a335/And...ors/trustme.jpg Quote Link to comment Share on other sites More sharing options...
detlef Posted February 2, 2011 Author Share Posted February 2, 2011 http://i14.photobucket.com/albums/a335/And...ors/trustme.jpg Quote Link to comment Share on other sites More sharing options...
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bpwallace49 Posted February 2, 2011 Share Posted February 2, 2011 http://i14.photobucket.com/albums/a335/And...ors/trustme.jpg Quote Link to comment Share on other sites More sharing options...
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