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Do you drink vodka?


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Guy on another board I read wrote a letter to Absolut complaining about the ad. This is their response:

 

"Dear sir/madam,

 

We understand your concerns and we are sorry that you feel the way you feel. This was not our intention, as we try to explain in our statement. Though you may not agree, I hope you understand.

 

The In An Absolut World advertising campaign invites consumers to visualize a world that appeals to them -- one they feel may be more idealized or one that may be a bit "fantastic." As such, the campaign will elicit varying opinions and points of view. We have a variety of executions running in countries worldwide, and each is germane to that country and that population.

 

This particular ad, which ran in Mexico, was based upon historical perspectives and was created with a Mexican sensibility. In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues. Instead, it hearkens to a time which the population of Mexico may feel was more ideal.

 

As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market. Obviously, this ad was run in Mexico, and not the US -- that ad might have been very different.

 

Best regards,

Erika Gelinder"

Edited by Seattle LawDawg
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As for Mexicans, at least they're willing to come up here and take "dirty" jobs and give an honest day's work. I think that deserves giving them at least a little land back. How about southern Calif?

 

 

We already did...

 

Maria "Chata" Leon is an illegal immigrant who has lived on Drew Street in Glassell park, Los Angeles for 23 years. During that time, she led a family-based drug ring that included many of her 13 children (by five different men) and turned the neighborhood into a major hub of LA drug traffic. She herself was arrested at least 14 times over the years, convicted three times, and served very little jail time. Oh, and she wasn't deported back to Mexico either.

 

If her last name sounds familiar, it's because her son, Daniel Ivan Leon, was the shooter armed with an AK-47 who perished in the notorious Glassell Park Shootout with police, in which neighboring schools and homes were under lockdown for several hours.

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http://www.foxnews.com/story/0,2933,346964,00.html

 

MEXICO CITY — The Absolut vodka company apologized Saturday for an ad campaign depicting the southwestern U.S. as part of Mexico amid angry calls for a boycott by U.S. consumers.

 

The campaign, which promotes ideal scenarios under the slogan "In an Absolut World," showed a 1830s-era map when Mexico included California, Texas and other southwestern states. Mexico still resents losing that territory in the 1848 Mexican-American War and the fight for Texas independence.

 

But the ads, which ran only in Mexico and have since ended, came as the United States builds up its border security amid an emotional debate over illegal immigration from their southern neighbor.

 

More than a dozen calls to boycott Absolut were posted on michellemalkin.com, a Web site operated by conservative columnist Michelle Malkin. The ads sparked heated comment on a half-dozen other Internet sites and blogs.

 

"In no way was it meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues," Absolut said in a statement left on its consumer inquiry phone line.

 

Some fringe U.S. groups also claim the land is rightfully part of Mexico, while extreme immigration foes argue parts of the U.S. already are being overtaken by Mexico.

 

"In an Absolut world, a company that produces vodka fires its entire marketing department in a desperate attempt to win back enraged North American customers after a disastrous ad campaign backfires," a person using the moniker "SalsaNChips" wrote on Malkin's Web site.

 

A plan for comprehensive immigration reform designed to deal with an estimated 12 million undocumented immigrants in the United States — the vast majority from Mexico — collapsed last summer under the emotional weight of the debate.

 

Absolut said the ad was designed for a Mexican audience and intended to recall "a time which the population of Mexico might feel was more ideal."

 

"As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market, and for that we apologize."

 

Vin & Sprit, Absolut's Sweden-based parent company, will be acquired by French spirit maker Pernod Ricard SA under a deal reached last week.

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Guy on another board I read wrote a letter to Absolut complaining about the ad. This is their response:

 

"Dear sir/madam,

 

We understand your concerns and we are sorry that you feel the way you feel. This was not our intention, as we try to explain in our statement. Though you may not agree, I hope you understand.

 

The In An Absolut World advertising campaign invites consumers to visualize a world that appeals to them -- one they feel may be more idealized or one that may be a bit "fantastic." As such, the campaign will elicit varying opinions and points of view. We have a variety of executions running in countries worldwide, and each is germane to that country and that population.

 

This particular ad, which ran in Mexico, was based upon historical perspectives and was created with a Mexican sensibility. In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues. Instead, it hearkens to a time which the population of Mexico may feel was more ideal.

 

As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market. Obviously, this ad was run in Mexico, and not the US -- that ad might have been very different.

 

Best regards,

Erika Gelinder"

 

I love that line! Classic non-apology. Might as well have been, "Sorry that you're a dumbass, dumbass!" :wacko:

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