Piranha Posted January 20, 2006 Share Posted January 20, 2006 What, no beer runs and bikini models? As beer sales decline, Anheuser-Busch and others are starting a campaign to brew up a 'finer' image for the beverage. By Parija Bhatnagar, CNNMoney.com staff writer January 19, 2006: 5:26 PM EST NEW YORK (CNNMoney.com) - As wine, vodka and whiskey continue to distill market share from beer, leading brewers like Anheuser-Busch have crafted a new industrywide campaign that's aimed at "fighting back the enemy" by touting -- get this -- the finer aspects of beer. The effort is being spearheaded by beer industry leader Anheuser-Busch (Research), said Robert Lachky, the company's executive vice president of global industry development, an interview with CNNMoney.com Thursday. "We recognize that we have to become better at recapturing our market share," Lachky said. "Liquor companies are doing a good job at targeting beer drinkers and beer-drinking occasions. So we know who the enemy is and we have to do something about it." Even though beer still leads in total alcohol consumption in the U.S. versus hard alcohol, the ongoing decline in beer sales is a worrisome trend for the industry, he said. "But you have to put it in perspective. Beer is coming off it's all-time highs while hard alcohol sales are coming off their all-time lows," Lachky said. "[Nevertheless], you're concerned about the future, about not letting this trend become a runaway train." Quote Link to comment Share on other sites More sharing options...
Czarina Posted January 20, 2006 Share Posted January 20, 2006 I always laugh at that commercial where August Bush the 57th talks about being the head brewmaster at Bud. As my husband so aptly put it, isn't that about the same thing as being the head chef at McDonald's? Is this really something to brag about? Quote Link to comment Share on other sites More sharing options...
billay Posted January 20, 2006 Share Posted January 20, 2006 Maybe if they would just concentrate on making a better product? Quote Link to comment Share on other sites More sharing options...
Front Row Posted January 20, 2006 Share Posted January 20, 2006 I always laugh at that commercial where August Bush the 57th talks about being the head brewmaster at Bud. As my husband so aptly put it, isn't that about the same thing as being the head chef at McDonald's? Is this really something to brag about? So true. Quote Link to comment Share on other sites More sharing options...
Ziachild007 Posted January 20, 2006 Share Posted January 20, 2006 I always laugh at that commercial where August Bush the 57th talks about being the head brewmaster at Bud. As my husband so aptly put it, isn't that about the same thing as being the head chef at McDonald's? Is this really something to brag about? 1277400[/snapback] Quote Link to comment Share on other sites More sharing options...
whomper Posted January 20, 2006 Share Posted January 20, 2006 I always laugh at that commercial where August Bush the 57th talks about being the head brewmaster at Bud. As my husband so aptly put it,same isn't that about the thing as being the head chef at McDonald's? Is this really something to brag about? 1277400[/snapback] Leave Bier out of this Quote Link to comment Share on other sites More sharing options...
Azazello1313 Posted January 20, 2006 Share Posted January 20, 2006 i'm willing to bet that sales of GOOD beer are doing just fine. and it has nothing to do with their advertising schtick. touting the "finer points" of buttweiser.. Quote Link to comment Share on other sites More sharing options...
twiley Posted January 20, 2006 Share Posted January 20, 2006 Leave Bier out of this 1277474[/snapback] Quote Link to comment Share on other sites More sharing options...
Codwagon Posted January 20, 2006 Share Posted January 20, 2006 Beer is for getting a buzz. Anyone who drinks it for its taste is ghey. Liquor is for getting hammered. Anyone who cuts it with cranberry juice or soda pop is ghey. Wine is ghey. Quote Link to comment Share on other sites More sharing options...
Yukon Cornelius Posted January 20, 2006 Share Posted January 20, 2006 I always laugh at that commercial where August Bush the 57th talks about being the head brewmaster at Bud. As my husband so aptly put it, isn't that about the same thing as being the head chef at McDonald's? Is this really something to brag about? 1277400[/snapback] that is funny Quote Link to comment Share on other sites More sharing options...
idahov Posted January 20, 2006 Share Posted January 20, 2006 Beer is for getting a buzz. Anyone who drinks it for its taste is ghey. Liquor is for getting hammered. Anyone who cuts it with cranberry juice or soda pop is ghey. Wine is ghey. 1277676[/snapback] I have to disagree. Beer is delicious, whiskey is delicious, red wine is delicious. Now white wine is another story. When I was 18 I may have agreed with you. Quote Link to comment Share on other sites More sharing options...
SteelBunz Posted January 20, 2006 Share Posted January 20, 2006 Beer is for getting a buzz. Anyone who drinks it for its taste is ghey. Liquor is for getting hammered. Anyone who cuts it with cranberry juice or soda pop is ghey. Wine is ghey. 1277676[/snapback] Maybe it's just Codwagon who is ghey. Quote Link to comment Share on other sites More sharing options...
Kid Cid Posted January 20, 2006 Share Posted January 20, 2006 Maybe it's just Codwagon who is ghey. 1277844[/snapback] He's quick to tell you what is and isn't ghey. Experience counts. Quote Link to comment Share on other sites More sharing options...
SteelBunz Posted January 20, 2006 Share Posted January 20, 2006 He's quick to tell you what is and isn't ghey. Experience counts. 1277859[/snapback] Quote Link to comment Share on other sites More sharing options...
Bier Meister Posted January 20, 2006 Share Posted January 20, 2006 Leave Bier out of this 1277474[/snapback] um...... would you like to biggie size that? Quote Link to comment Share on other sites More sharing options...
whomper Posted January 20, 2006 Share Posted January 20, 2006 um...... would you like to biggie size that? 1277960[/snapback] Always Quote Link to comment Share on other sites More sharing options...
Sam Posted January 20, 2006 Share Posted January 20, 2006 I have to disagree. Beer is delicious, whiskey is delicious, red wine is delicious. Now white wine is another story. When I was 18 I may have agreed with you. 1277761[/snapback] Anyone who thinks beer doesn't taste good is ghey. I can't drink it anymore because I have celiac desease and there's nothing I miss more than having an ice cold bottle of Bud Light when I get off work. Beer is delicious. Quote Link to comment Share on other sites More sharing options...
Randall Posted January 20, 2006 Share Posted January 20, 2006 I always laugh at that commercial where August Bush the 57th talks about being the head brewmaster at Bud. As my husband so aptly put it, isn't that about the same thing as being the head chef at McDonald's? Is this really something to brag about? 1277400[/snapback] Did you ever see that McDonald's commercial where they showed the "McDonald's " research kitchens? Real chit. They showed a guy in chef garb saying he is the McDonald's executive chef and... talked about their next sandwich or some such thing. It was like a SNL skit. Hilarious as hell. I didn't how they could do it with a straight face and no it was n SNL. But yeah, Busch the decsendant. Quote Link to comment Share on other sites More sharing options...
AtomicCEO Posted January 20, 2006 Share Posted January 20, 2006 I always laugh that Pete Coors is standing in a snow-filled valley next to a mountain stream. Golden Colorado is not in the mountains. And Coors brewery is no scenic wonderland. It's a factory. Quote Link to comment Share on other sites More sharing options...
Big John Posted January 20, 2006 Share Posted January 20, 2006 I always laugh that Pete Coors is standing in a snow-filled valley next to a mountain stream. Golden Colorado is not in the mountains. And Coors brewery is no scenic wonderland. It's a factory. 1278024[/snapback] And how is "coldest" supposed to be an aattribute to put it above any other beer? Quote Link to comment Share on other sites More sharing options...
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