CaptainHook Posted December 13, 2007 Share Posted December 13, 2007 Indianapolis Colts quarterback Peyton Manning has recorded another eye-popping statistic. He earned $13 million in endorsements in 2007, a 13 percent jump from $11.5 million last year and a figure good enough to place Manning 9th among U.S. sports celebrities and first in the National Football League. The salary figures are calculated by Sports Illustrated. Manning, who promotes everything from shoes and sports drinks to cell phones, car dealers, hospitals and insurance companies, had been steadily rising - he earned $10.5 million in 2005. Earlier this year, marketing specialists predicted that Manning's endorsement price would jump 10 to 20 percent if he lead the team to a Super Bowl win, which he did - allowing him to increase his appeal with the non-sports audience. Fortune magazine says of Manning: "The reigning Super Bowl MVP boasts a stable of endorsement partners, including Sprint, MasterCard, Reebok and Gatorade." Pro Golfer Tiger Woods is still far and away the most bankable U.S. sports star, earning $100 million in 2007. Golfer Phil Mickelson was No. 2, followed by NBA star LeBron James at $25 million. from Indianapolis Star Quote Link to comment Share on other sites More sharing options...
CaptainHook Posted December 13, 2007 Author Share Posted December 13, 2007 In good company Sports Illustrated analyzed the top 10 endorsement superstars for 2007. No. 1: Tiger Woods, golf, $100 million. No. 2: Phil Mickelson, golf, $47 million. No. 3: LeBron James, pro basketball, $25 million. No. 4: Dale Earnhardt Jr., auto racing, $20 million. No. 5: Michelle Wie, golf, $19 million. No. 6: Kobe Bryant, pro basketball, $16 million. No. 7 (tie): Jeff Gordon, auto racing, and Shaquille O'Neal, pro basketball, $15 million. No. 9: Peyton Manning, pro football, $13 million. No. 10: Dwyane Wade, pro basketball, $12 million. Quote Link to comment Share on other sites More sharing options...
driveby Posted December 13, 2007 Share Posted December 13, 2007 He's more over-exposed than Brittany's koochie. Quote Link to comment Share on other sites More sharing options...
SuperCharger Posted December 13, 2007 Share Posted December 13, 2007 Sellout. Quote Link to comment Share on other sites More sharing options...
MTSuper7 Posted December 13, 2007 Share Posted December 13, 2007 It boggles my mind that the top two on this list are golfers and they both have a comfortable lead on LeBron. Golfers. I can understand Tiger having mass appeal with his celebrity status, but Mickelson? Is golf more popular than I'm giving it credit? Does it really get decent TV ratings? Quote Link to comment Share on other sites More sharing options...
Savage Beatings Posted December 13, 2007 Share Posted December 13, 2007 Will turn into a Michael Vick thread in 3... 2... 1... Quote Link to comment Share on other sites More sharing options...
Bill Swerski Posted December 13, 2007 Share Posted December 13, 2007 How in the hell did Michelle Wie make $19 million this year? I wish that Peyton would do fewer endorsements. Even I'm getting sick of seeing his mug on TV every 5 minutes. Quote Link to comment Share on other sites More sharing options...
Hat Trick Posted December 13, 2007 Share Posted December 13, 2007 How in the hell did Michelle Wie make $19 million this year? Precisely what I'd like to know. She's done NOTHING at all to deserve any of these. I'd imagine after the year she had full of controversy that she'll be nowhere near this list next year. Quote Link to comment Share on other sites More sharing options...
MTSuper7 Posted December 13, 2007 Share Posted December 13, 2007 Precisely what I'd like to know. She's done NOTHING at all to deserve any of these. I'd imagine after the year she had full of controversy that she'll be nowhere near this list next year. Disagree. For some reason, golfers seem to have appeal to the masses, and notice that Wie is the only woman in the top 10. I'm guessing she isn't going anywhere. Quote Link to comment Share on other sites More sharing options...
gilwiggum Posted December 13, 2007 Share Posted December 13, 2007 with the exception of the SONY commercials, I love all of Manning's commercials. They crack me up. Quote Link to comment Share on other sites More sharing options...
Big John Posted December 13, 2007 Share Posted December 13, 2007 Disagree. For some reason, golfers seem to have appeal to the masses, and notice that Wie is the only woman in the top 10. I'm guessing she isn't going anywhere. Not so much to the masses but generally to those with more disposible income, so advertisers are more willing in invest in this target audience. Quote Link to comment Share on other sites More sharing options...
Cameltosis Posted December 13, 2007 Share Posted December 13, 2007 Will turn into a Michael Vick thread in 3... 2... 1... Quote Link to comment Share on other sites More sharing options...
jjpro11 Posted December 13, 2007 Share Posted December 13, 2007 how the hell did phil mickelson earn $47 mil last year?! Quote Link to comment Share on other sites More sharing options...
Big Country Posted December 13, 2007 Share Posted December 13, 2007 Gotta realize too that Golf has major worldwide appeal. While other major American sports are growing or trying to grow their international audience (and I think the NBA has done the best job of this), golf already has that international audience thus larger markets that these players are known in thus greater leverage for these players to negotiate higher endorsement fees. Quote Link to comment Share on other sites More sharing options...
H8tank Posted December 13, 2007 Share Posted December 13, 2007 Mannings newest endorsements: Kleenex tissues and The Heimlich foundation. Quote Link to comment Share on other sites More sharing options...
MTSuper7 Posted December 13, 2007 Share Posted December 13, 2007 Gotta realize too that Golf has major worldwide appeal. While other major American sports are growing or trying to grow their international audience (and I think the NBA has done the best job of this), golf already has that international audience thus larger markets that these players are known in thus greater leverage for these players to negotiate higher endorsement fees. Good point. The PGA is as international as it gets. And the point earlier about golf being marketed to people with dispoable income is a good one as well. It says a lot about golf's appeal that Michelle Wie is on this list. Quote Link to comment Share on other sites More sharing options...
keggerz Posted December 13, 2007 Share Posted December 13, 2007 Mannings newest endorsements: Kleenex tissues and The Heimlich foundation. did those companies drop DelRio as their spokesperson Quote Link to comment Share on other sites More sharing options...
yo mama Posted December 13, 2007 Share Posted December 13, 2007 (edited) How in the hell did Michelle Wie make $19 million this year? Perhaps the media has been very desirous that a female, Asian golfer do well? Edited December 13, 2007 by yo mama Quote Link to comment Share on other sites More sharing options...
heydave76 Posted December 13, 2007 Share Posted December 13, 2007 Mannings newest endorsements: Kleenex tissues and The Heimlich foundation. Jacksonville will be the target audience. Quote Link to comment Share on other sites More sharing options...
millerx Posted December 13, 2007 Share Posted December 13, 2007 (edited) How the hell did Kobe Bryant rebound from his public humiliation?? I remember all (or most) his endorsement deals went out the window. At least that's what I thought. Edit: And just think of what Vick gave up? Edited December 13, 2007 by millerx Quote Link to comment Share on other sites More sharing options...
darin3 Posted December 13, 2007 Share Posted December 13, 2007 Not so much to the masses but generally to those with more disposible income, so advertisers are more willing in invest in this target audience. Quote Link to comment Share on other sites More sharing options...
Chief Dick Posted December 13, 2007 Share Posted December 13, 2007 I can understand Tiger having mass appeal with his celebrity status, but Mickelson? Well, Mickelson has a whole other category than Tiger. The Bro, for those man-tits of his. HUGE market. HUGE. Quote Link to comment Share on other sites More sharing options...
CaptainHook Posted December 13, 2007 Author Share Posted December 13, 2007 Jacksonville will be the target audience. Yeah, I was wondering how a Jags fan can complain about choking. How many SB's have the Jags been to? How many AFC South titles do they have? Quote Link to comment Share on other sites More sharing options...
Bill Swerski Posted December 13, 2007 Share Posted December 13, 2007 Mannings newest endorsements: Kleenex tissues and The Heimlich foundation. So, will you still be rooting for the L.A. Jaguars five years from now? Quote Link to comment Share on other sites More sharing options...
forever in debt to mo lewis Posted December 14, 2007 Share Posted December 14, 2007 great post and all...but does manning have any glamour shots holding goats? didnt think so? whatup matt hook? Quote Link to comment Share on other sites More sharing options...
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